Bolt Ads · Free tools

ROAS Calculator

Your return on ad spend, and the ROAS you need for the profit you want.

How it's calculated

FAQ

What is a good ROAS for Meta ads?

One above your break-even ROAS, and that depends on your margin. With a 50% margin you break even at 2.0; with 25% you need 4.0.

Is ROAS the same as ROI?

No. ROAS compares revenue with ad spend only. ROI also takes out product, shipping and fees, so it is always lower.

Which revenue should I use?

The revenue from the ads, for the same dates as the spend. In Ads Manager that is the purchases conversion value.

How is the ROAS needed worked out?

Ads take 1 ÷ ROAS of every sale; what your margin leaves after that is your net margin. A 60% margin and a 20% target need 1 ÷ 0.40 = 2.5.

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