Bolt Ads · Free tools

CTR Calculator

Click-through rate from clicks and impressions, or solve for either one.

How it's calculated

• CTR = clicks ÷ impressions × 100
• Clicks = CTR × impressions ÷ 100
• Impressions = clicks ÷ CTR × 100
• Clicks needed = target CTR × impressions ÷ 100, rounded up

FAQ

What is a good CTR for Meta ads?

It depends on format, placement and offer. Compare each ad with your own past ads: a CTR that keeps falling on the same ad often means people are tired of it.

Link CTR or CTR (all)?

CTR (all) counts every click, likes and profile taps included. Link CTR counts only clicks to your site, so it matches your landing page traffic.

High CTR but few sales?

Clicks show interest, not a sale. Check the landing page, the price and the offer.

More free tools

• ROAS calculator: Return on ad spend
• Break-even ROAS: Where ads stop losing money
• CPA calculator: Cost per conversion
• CPM calculator: Cost per 1,000 impressions
• A/B test calculator: Is the winner real?