Bolt Ads · Free tools

Break-Even ROAS Calculator

The ROAS where your ads stop losing money, from your price and costs.

How it's calculated

FAQ

What does break-even ROAS mean?

The ROAS where ad spend takes all the profit from a sale. Above it you make money; below it every sale costs you.

How is break-even CPA different?

Same point, other unit. Break-even CPA is the most you can pay for one order: your profit per order before ads.

What if my margin is zero or negative?

Then no ROAS breaks even: each sale loses money before you spend on ads. Change the price or the costs first.

Price with or without tax?

Without. Use what you keep from a sale: after VAT or sales tax, and after discounts.

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