Bolt Ads · Free tools

CPA Calculator

Cost per acquisition from spend and conversions, or solve for either one.

How it's calculated

FAQ

What is CPA in Meta ads?

What you pay for one result: a purchase, a lead or a sign-up. In Ads Manager it is the cost per result column.

What is a good CPA?

Any CPA under your break-even CPA. Above it, each new customer costs more than the first order brings in.

CPA or CPC?

CPC is the cost of a click, CPA the cost of a conversion. Cheap clicks that do not convert still give you a high CPA.

Can I plan a budget with it?

Yes. Solve for ad spend, then enter your target CPA and the conversions you want.

More free tools